Blogger Outreach Strategy To Boost Your Small Business


If you’re reading this post, then you’re probably familiar with the difficulty of getting your content in front of people today. It’s harder than it’s ever been to get your message across on blogs and social media, so it’s essential that if you want your business to flourish, you understand how to get attention. Here are the 9 steps every blogger must take before achieving victory in their particular niche.

  1. Build a List!

Building an email list should be your number one priority. It’s one of the best ways to connect with people who are interested in what you’re doing, and if you do it correctly, it can become your most valuable asset. Once you have your list, you can communicate directly with people who want to hear from you. You increase the value of what you’re sharing with them, and they will respond by promoting your brand for free.

  1. Create Frequent relevancy

The best way to get people’s attention is through frequent posting. If you write once a month, that’s too small of an interval for people to expect to hear from you. Try to post at least 5 times per week, and increase that number if you can. Set up alerts on your social media pages so that when something interesting happens in your industry, you’ll be the first person to know (and whose posts will get shared).

  1. Develop a Unique, Engaging Voice

Your voice is what makes you special. It’s what sets you apart from everyone else that does what you do. The problem is that many people have a hard time writing in their “voice.” The trick is to keep it simple. Write the honest thoughts and feelings that come to mind when you discover something cool or go on a life-changing journey. That’s a good starting point. If you spend a little time tweaking and refining your writing style, eventually it will start to have a personality of its own.

  1. Use Images

Pictures sell, so use them! If you want to be taken seriously, it’s necessary that you add graphics to your blog posts to increase the appeal of the material. People will read 500 words in a day, but it takes much longer for people to scroll past someone else’s image on the page when they’re just looking for information. Gifs are especially popular with social media users, so try using those if you think they’ll match the tone of your site.

  1. Conduct Interviews

If you really want to stand out in the crowd, do interviews with big names in your industry or niche. The key is to make it interesting by showing people an angle they haven’t seen before. If you’re interviewing the founder of a shoe company, for example, ask questions about his experience starting out that aren’t about the financials or sales numbers. Ask him about how he feels about his company’s future and their product. Try to get a couple of good quotes from the interview.

  1. Give Free Stuff Away

Free content is a great way to attract new readers, since it shows that you’re doing something different. If you want to make money by providing your content for free, build a really strong email list first, and then offer people bonuses for joining your list. Or consider charging shipping or other expenses on your orders if you can’t provide something totally free. You might be surprised at how much people are willing to spend if you’re providing the best of the best.

  1. Connect with Other Bloggers

If you’re reading this, then you’re probably familiar with the difficulty of getting your content in front of people today. It’s harder than it’s ever been to get your message across on blogs and social media, so it’s essential that if you want your business to flourish, you understand how to get attention. Here are the 9 steps every blogger must take before achieving victory in their particular niche.

  1. Answer Questions from Readers

If you’re posting a lot of content, people will start to ask questions about it. It’s a great idea to respond to these questions to show people that you’re really interested in what they have to say. If you do this consistently over time, people will develop trust in you and they’ll be more willing to share your content with others.

  1. Have A Strong Brand

You can’t expect people to share your content, let alone follow you, without offering something in return. If they’re comfortable with you and what you’re offering, they’ll share your posts with others, and it will be easier to get attention for your site. You can use all sorts of things to create a strong brand for yourself: make a website, use social media profiles on Facebook and Twitter; write books; add business cards to tradeshow booths; add a blog website on your own domain name. You can also try having a signature graphic or image for your blog.

Getting attention and following through with putting together a good strategy can be tricky, but if you put in the effort and time, you’ll reap the rewards of higher sales and more exposure for your business.

Let me help you to put up the right one for your business

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