Many restaurant operators struggle to find a suitable social media marketing strategy. This article will cover the top and must-see social media platforms for restaurants and provide guidance on how to effectively market your restaurant on these platforms.
Suitable Social Media Platforms for Restaurants:
1) Facebook: Facebook is the most popular site amongst American adults who are age 18 or older, according to Pew Research Center’s Social Media Update 2014 report. This is probably due to the fact that Facebook has the most user-friendly interface, as well as highly effective ads.
2) Instagram: This photo-sharing app may seem like an obvious contender for restaurants, but many business owners don’t truly understand its value. It has some interesting features for marketing restaurants that are worth exploring further, including the ability to post videos natively and direct messages from users. Users can also tag objects that appear in their photos, allowing Instagram to suggest similar images with the same tags.
3) Twitter: A dashboard widget by Twitter allows you to monitor your brand’s performance on the platform, including mentions of your business’s username. Analyzing this data can be helpful for identifying the most important customers to interact with.
4) Pinterest: As of May 2014, people are spending 88% more time per month on Pinterest than they were a year before, according to TechCrunch. This is likely due to Pinterest’s unique photo books, which let you create custom designs with photos, text, and graphics.
5) Google My Business: Although the tool is less popular than Facebook and Twitter with the general population, the GMB has seen a marked increase in popularity for restaurants. While most restaurant owners still don’t know how to take advantage correctly of Google My Business, they are nonetheless aware of how useful it can be for their business.
7) YouTube: This video platform gives restaurants a chance to craft engaging videos with their own content or by collaborating with brands. YouTube is a great social media platform for restaurants because it provides a presence on the web and a way to strengthen your business’s brand credibility.
8) Tumblr: While not as popular as other social media platforms, Tumblr’s audience is highly engaged and responsive. You can design a site that perfectly matches your brand using custom themes, then curate it with imported content from other sites to create a consistent visual presence.
9) Vine: Vine is a new social media platform for videos that focuses on six-second videos. More businesses are using Vine for promotional videos, but its potential is still being explored by many.
10) TikTok: This mobile-only content sharing app allows users to send photos or short video clips back and forth with friends and family members. Restaurant businesses should use TikTok as a tool for customer retention and as a way to interact with their followers through unique content or sponsored stories.
How to Market Your Restaurant on Social Media
Successfully marketing your restaurant on social media is no easy task. You not only need to choose the most effective platform for your business, but you also need to be able to engage customers in interesting ways. Here are some examples of how restaurants can make their social media presence count:
1) Be Human: Customers want to hear about human experiences, not corporate ones. Think about how you can share your employees’ stories or give them a platform for interaction with customers.
2) Stand Out: Creating a unique social media strategy can help you influence customers and get them to respond positively to your brand. Stand out from the rest of the crowd by attracting followers who are interested in your niche.
3) Create Content: Use social media to share interesting updates on your restaurant’s success, including stories about completed projects, new features, or improvements. Customers are more likely to react positively if they know there is something interesting happening at the restaurant.
4) Be Active: It’s important to have an active presence on social media. If you appear to be ignoring your social media platform, your customers are likely to swerve away from your accounts. Find ways to use these platforms that will drive customer engagement, such as posting videos of employees or responding directly to comments.
5) Nurture Relationships: Engage with customers who are interested in you, but don’t bombard them with messages. Nurturing relationships with customers will create a stronger sense of loyalty that will influence their decisions to choose your restaurant over others.
6) Stay Current: Most businesses will change their social media strategies throughout the year, depending on different seasons or events. It’s important to adapt your marketing plan to consider the trends happening in your industry. Maintaining an active presence shows customers that you are reliable and responsive to their needs.
Social media is an effective tool for marketing restaurants. If you use it correctly, it can help you establish a positive reputation in your industry and make customers feel like the restaurant is responding to their needs. These social media platforms are all good options, so take your time deciding which one to use best for your business.
Get in touch with me to discuss the right strategy for your restaurant business
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