Why Municipalities Should Consider Hiring an External Communication Consultant


Municipalities often have in-house PR teams responsible for managing their communication efforts, but this doesn’t necessarily mean that they shouldn’t consider hiring an external communication consultant as well. In fact, there are several reasons why municipalities may benefit from bringing in an outside expert to help with their communication strategy.

One reason to consider hiring an external communication consultant is to provide fresh perspective and new ideas. An outside consultant can bring a fresh set of eyes to your municipality’s communication efforts, and may be able to offer new and innovative approaches to reaching your target audience. This can be especially valuable if your in-house PR team has been working on the same communication challenges for a long time and may be in need of some fresh inspiration.

Another reason to hire an external communication consultant is to bring in specialized expertise. Depending on your municipality’s specific communication needs, you may benefit from hiring a consultant with expertise in a particular area such as crisis communication, social media strategy, or media relations. By bringing in an expert in a specific area, you can ensure that you are getting the best possible advice and support.

Finally, an external communication consultant can provide an objective and unbiased assessment of your municipality’s communication efforts. An outside expert can provide an honest evaluation of your current communication strategy and offer recommendations for improvement without any potential biases or conflicts of interest. This can be especially valuable if your in-house PR team is too close to the issue or has a stake in the outcome.

In conclusion, municipalities should consider hiring an external communication consultant even if they already have a PR team in place. An outside expert can bring fresh perspective, specialized expertise, and an objective assessment to your municipality’s communication efforts, ultimately helping you to better reach and engage your target audience.

Get in touch with me HERE to talk about your options.

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