What is a local seo strategy?
A local seo strategy is an actionable set of tasks, often presented as an online marketing plan, used to increase awareness and leads for a business with the goal of increasing their foot traffic (or phone calls).
What are the components of a local SEO strategy?
A local SEO strategy will typically include: competitive intelligence gathering, keyword research and analysis, on page optimization such as title tags and meta descriptions, off page optimization such as citations and directory listings.
The goal of any local SEO strategy is often to increase free traffic, at least in the short term, and then convert that traffic into phone calls or foot traffic.
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